SHE Mentors: Tuesday, May 20, 2025
Veronica Seever, SHE
BizWomen Leadership Council
2024 Women in Business Finalist (ABJ)
VP of Development: Elgin Education Foundation
Board of Directors: Down Home Ranch
Advisory Board: First National Bank
SHE is All the Things
Veronica Seever has a passion for creating a space where women can just be women. After high school, she embarked on a career in hospitality. Her tenure at Hyatt Hotels culminated in a role in Human Resources, where she served as the training manager, igniting her enthusiasm for business education. In 2014, Veronica transitioned to the position of Human Resources Director for Leaf Landscape Supply and held the role of President of Texas Nursery & Landscape Association. There she was honored to receive the TNLA Young Leader Award in 2020.
Veronica embraced a career shift in 2022 when she was appointed President of the Elgin Chamber of Commerce. Leveraging this role, she initiated a women in business community called SHE: Women in Business. Through this platform, she has gone full time with this endeavor, where hundreds of women have gathered for events such as International Women’s Day Conference, Mentor Luncheons, Sip, Shop & Splurge, and self-defense classes.
Veronica is one of those women you will find at all the women’s events, cheering the ladies on, offering insights, and connecting women to grow and learn together. She serves as an Austin Business Journal Mentor, on the Biz Women Leadership Council, and was named in the top 30 Businesswomen of Central Texas at the 2024 Austin Business Journal’s Women in Business Awards. Veronica is also the proud mother of her 21-year-old son, who is a junior at Texas A&M University.
SHE Mentors: Coming Soon
Norma Mercado, Bastrop County Cares
Executive Director, Bastrop County Cares
Masters in Social Work
Featured, New Your Times
Featured, Univision Aqui y Ahora (Here & Now)
SHE is All the Things
Norma Mercado, Executive Director of Bastrop County Cares, has over 24 years of experience in education and social services. Formerly the Family and Social Services Coordinator for Bastrop ISD, she led the social work department and developed the Family Resource Center to support highly mobile students and families. Born in Chihuahua, Mexico, and raised as a migrant worker, Norma’s experiences with homelessness, teen pregnancy, and poverty fuel her passion for advocacy. A Master of Social Work graduate and Ph.D. student at Texas State University, her work has been featured in the New York Times and Univision’s Aquí y Ahora.